Cooked happiness!

Over three decades ago, Safa International began its journey in the United Arab Emirates with a simple yet powerful vision — to bring high-quality, affordable food to every home and redefine how people experience everyday meals. What started as a small family-led venture soon evolved into a growing force in the food industry, driven by innovation, integrity, and a deep understanding of local tastes. From the start, our mission has been to enrich lives through flavorful, reliable, and nourishing products that make every dining moment more enjoyable.

From humble beginnings, we’ve expanded across more than 10 countries in the MENA and East African regions, offering over 35 brands and 300 products that cater to local tastes and global standards alike. Each item we create reflects our unwavering commitment to quality and our passion for improving everyday life through better food.

Today, Safa stands as a symbol of trust, innovation, and sustainability in the FMCG world. By combining cutting-edge technology with deep consumer insight, we continue to deliver products that inspire confidence and bring people together — because at Safa, we believe great taste builds stronger communities.